Lojaf, an Eswatini owned company, owns and operates the Pick n Pay franchise stores in Eswatini, Lojaf strives to provide customers with superior service, range, value and convenience.

Our focus is to serve shoppers a little better every day and to be the champion for our customers, helping them to enjoy a better quality of life and an easier way of living. Our ambition is to be the best retailer in Eswatini, our customers deserve it. Lojaf prides itself on working closely with growers and farmers to ensure the best products are available to customers. This makes Lojaf Eswatini's Fresh Food People.

As one of Eswatini's most innovative retailers, Lojaf understands that consumers are looking for new, simple ways to shop. Consumers can shop from the comfort of their computer at home or on their mobile devices using the Lojaf online store and the best part is, their groceries can be delivered straight to their door.

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